What is seasonal marketing?
The process of remarketing existing products or marketing the introduction of new products during special times throughout the year.
Seasonal Remarketing is broken up into the Spring and Fall seasons. Any holidays that fall between post summer - New Years will fall under Fall Remarketing. Anything taking place after the New Year - the end of the Summer, will fall under Spring Remarketing.
Leading up to the Spring and Fall seasons, our team will reach out with remarketing opportunities.
What is the benefit of sending seasonal marketing campaigns?
This process increases lifetime customer value while also increasing sales, brand awareness and engagement.
When/How to attach seasonal marketing in a Job’s life cycle
When attaching jobs to remarketing, a large quantity of jobs will be attached. The quickest and easiest way to attach multiple jobs to a single remarketing campaign is to use the Quick Edit method. Follow these steps to bulk attach multiple jobs to a single campaign:
First, navigate to the “jobs” tab and start by clicking on the title of a specific job.
Once open, select the “job settings” gear icon towards the top center of the page, then click on the “Marketing” section
Next, click the down arrow next to “Blueprint Marketing Campaign” and select the campaign that needs to be attached to the job.
Once the correct marketing campaign has been selected to attach to the job, don’t forget to “Sync” in the top right corner to save changes.